Selling Your Las Vegas Real Estate
Thinking of selling your home, commercial, or investment property?
Using a cost market analysis (CMA) or appraisal, I will list your
property on my website along with an appropriate database to best
represent you. You listing will also appear in various publications.
Selling real estate can be a major ordeal or it can be relatively
easy. Taking the right steps in the right order can make
all the difference.
1. Choose A Realtor®: Selling without Realtor® assistance
could be attempted, but why? Most people don't even do their
own taxes and would not even think about going to court without
an attorney. No matter how much you know about home selling
the expertise and experience of a Realtor® can not be duplicated.
2. Make it ready for sale: No one wants a house that
is in poor condition, dirty or unattractive. Would a messy room
or crusty stove turn you on? Put yourself in the shoes of a buyer
and look over your house from roof to yard. Does it need
cleaning, painting, fix-ups and yard work? Is every appliance and
system in good working order? Take care of all these items.
Getting a home inspection to uncover any hidden problems is a good
idea.
3. Do a value check: The price you can get for your
home is very important. You might not even consider selling unless
you get a "good" price. Pricing is also the most critical
factor in obtaining a sale. So it makes sense to determine
what a realistic selling price is.
The Top Ten Tips for Home Selling are a guide to the most critical
and most often misunderstood issues about home sales.
1. Commit to the Process
The
smart home seller makes a conscious decision and commitment to
sell, plans carefully what to do when the sale occurs, chooses
the timing carefully when possible, prices the home in accordance
with recent comparable sales, keeps emotions in check and out of
the way, listens to the advice of and lists the home with a professional
and allocates adequate time off from work to handle all of the
above.
In any market there are homes that go up for sale and just don't sell.
Believe it or not, the number of homes not selling (called expired listings
in the trade) can be as high as 40-60%. Why? The reason is simple - commitment
on behalf of the seller. Too often homes are listed for sale to "test
the market", or to "see if we can get our price". At other times,
the homes are just not in condition to be sold - at any price. Seller commitment,
not to a listing, but to a sale, is critical.
2. Hire a Seller's Agent (Listing Agent) to Represent You
Industry
estimates vary but it is generally thought that over 90% of homes
are sold with the assistance of a real estate agent. Unless you
have significant home selling experience and current knowledge
of applicable laws, regulations and market conditions it just makes
good sense to hire a professional. After all, you would go to the
Dentist for a toothache and visit an Attorney for your will. Why
would you try a home remedy for a significant financial transaction
like selling real estate?
Most home buyers today are choosing to
be represented in the transaction by a Buyer's Agent. This means
that they are choosing to have someone on their side in the hope
that it keeps the playing field level or perhaps tilts it in their
direction. The prudent home seller will also choose to obtain professional
assistance and representation.
3. Clean Up / Fix Up / Inspect
When selling a car or boat
most people will fix it up, clean it up, wax and polish it, buy
new tires for it, etc., etc. However, those same people often set
out to sell their home with the idea that they should just be able
to put a sign in their front yard and get ready to move. On the other hand,
people that buy homes want a clean well kept place in which to live. They don't
welcome taking on the task of correcting someone else's problems and neglect.
It
also pays the prudent home seller to arrange for an inspection
prior to listing the home for sale. A licensed home inspector will
turn up many issues which merit correction in the areas of structural
integrity, repair & maintenance
or safety. Since the home buyer will be sure to have his own inspection done
prior to finalizing the deal it just makes good sense to find out these things
early and take care of them up front. The result is a faster sale for more
money.
4. Price It Right - The First Time
If the first rule of
real estate is location the second rule is price. One of the principle
reasons homes do not sell in a reasonable period of time is because
they are priced incorrectly - usually too high. Problem is, after
a home has been on the market for a while without selling buyers become wary.
. . "it has been for sale forever, there must be something wrong with
it."
"But we can always come down on the price" say
the sellers. Yes, you can - and should. The problem is that homes that are
priced too high to begin with usually don't receive a price reduction soon
enough and eventually sell for less than they would have had they been priced
properly to begin with. Solution: Hire an honest, competent Seller's Broker
and follow his advice on pricing.
5. Time It Right
Granted, not everyone has the luxury
of being able to plan their move around the "selling season" and
there is no doubt that homes are sold all year long. Problem is,
too often discretionary sellers wait to get motivated until the
season has passed them by. Then they spend time and effort getting
the home fixed up, price it at (or above) the level where homes
were selling during the "active time of year", put it
on the market during the worst time of year and - wait, wait, wait.
If
the timing cannot be controlled, other things can. The astute seller
will seek counsel with a trusted Seller's Broker as to market conditions
and timing - and then act accordingly.
6. Market It Right
It just makes common sense. If you
want to sell a property it must be available to be seen by the
prospective buyers - when they want to see it. Often this means
short notice on showings. It also means that all agents need to
have the easiest access possible to get their buyers in the door.
In most markets this means a key box on the property.
There
is a general belief that advertising is the principle key in obtaining
showings of homes for sale. Advertising is needed. In fact, the
most effective advertisement is the professional For Sale sign
in the yard. But, what is not well known is that the next best
advertising is not as readily seen by the general public. It is
the Multiple Listing System. MLS is seen by those who actually
sell real estate, Realtors® / brokers / agents. Unless
MLS does not exist in a given market the seller should depend on his Seller's
Broker to properly display the home in MLS.
In today's market it is
also critical to use the latest technology. This means that you
must have internet exposure and a Realtor® willing
and able to manage your listing and sale accordingly.
7. Know Where You Are Going
If you are selling it usually
means that you will be moving. Not only will you be moving but
the buyers will want to move in once the transaction is closed.
Sounds easy enough. Problem is that sometimes sellers think that
they can sell but there should be no urgency on their move out. Wrong. Buyers
almost always want Possession at Closing and usually expect to close within
in a reasonable period of time following an agreed Contract to Purchase - typically
30 to 45 days.
There are many options for the seller, the easiest of
which is already having another home purchased. If this is not
feasible there are other possibilities to explore but this needs
to be done prior to beginning the selling process. An experienced
Listing Agent can assist the home seller in evaluating these options
and can usually represent the seller as a Buyer's Agent for the
purchase or rental of the new property.
8. Insist on Pre Approved Buyers Only
When a home seller
receives an offer to purchase there should be one primary factor
that is always considered first - and it is not price. This factor
is whether or not the buyer is financially able to conclude the
transaction. As a seller you have limited knowledge about who the
buyer is or how reliable they may be. However, you do have the
ability to insist that they demonstrate their financial ability.
Many
buyers require financing when they make a home purchase and the
financing approval process is quite intense. When a home buyer
has made the effort up front to get pre-approved a statement from
the prospective lender regarding the buyer's pre-approval status
can be provided.
9. Negotiate Smart
So, you did most everything right and
now have a written purchase offer in hand. What now? A lot depends
on the price, terms and conditions of the offer and the strength
of the buyer. There is no pat formula as to how to respond to an
offer but some general negotiating principles usually apply.
Try
to understand the buyer's needs and reasoning. For example: Is
the offer low because the buyer thinks excessive repairs will be
needed? If so, does the buyer have a valid point? Now is the time
to get realistic if you haven't already.
Try to respond
to the offer so that a Win/Win agreement can be reached.
Sometimes
an offer is just not acceptable or even worthy of a response and
sometimes multiple offers are received at the same time. Your agent
sees a lot more offers than you do and should be a key player in
helping you make the right decisions in handling negotiations.
10. Be Pro-Active
This may seem to be a given to most
people but it is truly amazing how many home sellers think that
all they have to do is sign the contract and everything else will
magically occur without their participation. The fact is that there
are many details that only the seller can resolve to assure a timely,
trouble free sale and closing. The Seller's agent will counsel
and assist throughout the process but the seller will have the
best overall result by being fully aware of all aspects of the
process and asking as many questions as possible along the way.
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